Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a media plan. Offer select journalists early access. Step-by-step: Laying the foundation for a successful PR launchHere's how to start building your PR momentum now:1. Develop a clear PR strategy (not just a press release)PR isn't marketing. The right PR strategy at launch can earn the visibility, trust, and authority that advertising can't match.