Fyre Festival founder Billy McFarland sold his brand's IP and assets. Fyre Festival founder Billy McFarland, who was released from federal prison in 2022 after serving four years behind bars for crimes related to the event, watched his brand sell on eBay for $245,300. Related: Fyre Festival Founder Puts Infamous Brand Up for SaleBloomberg notes that the winning bid was only 0.9% of the $26 million McFarland has been ordered to pay in restitution. Related: Fyre Festival 2 Has Been Postponed — Again"I'm sure many people think I'm crazy for doing this again. McFarland tried to sell the brand through an email form with an offer sheet, before turning to eBay in July.