Here's a blueprint for bouncing back, strategically and emotionally, from the sting of bad feedback online. The entrepreneur should offer measured, thoughtful responses to negative reviews but not every complaint is created equal. For me, the typical format for replying to bad reviews should consist of an apology. I don't think you need to explicitly admit to wrongdoing, but you can express regret for the customer's negative experience. Related: How to Remove Negative Reviews Online and Protect Your Online ReputationTry not to take it personallyDon't take it personally.