When presented with their new gift, ever curious, cats investigate and ultimately seem to enjoy their hard, new toy. “Some cats like wood with bark on it, while some cats like cardboard.” Sometimes a scratch post’s orientation can determine whether or not a cat uses it. “Cats like them upright, other cats like them horizontal, and some cats want horizontal with carpeting on it.”As for concrete, the porous nature of the material may offer cats somewhere to deposit their scent. “We believe that cats like scratching posts because they can partake in a natural behavior,” says Kornreich. Social media can sometimes seem tailor made for documenting strange feline behaviors, from cats talking to hiding inside tables.