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Apple launches new emoji word game to take on Wordle and the NYT

Andrew Webster

created: July 17, 2025, 2:47 p.m. | updated: July 17, 2025, 5:56 p.m.

It’s called simply Emoji Game, and each day you’re presented with three phrases, which have some letters filled in, but are mostly blank. There’s a partial hint as to what the word or phrase is that you’re trying to complete, and then a whole bunch of emoji at the bottom. The idea is to take the words or sounds the emoji represent and use them to fill in the blanks. The Emoji Game is a small daily diversion, and one that points to the fascinating innovation and experimentation happening in the word game space. It just launched an experimental word game called Missing Link that’s like an elevated take on word search puzzles.

1 month, 1 week ago: The Verge