Studies have confirmed this — people are 70% better at recalling a brand when they've seen a direct mail piece compared to an online ad. Even if you aren't sold on direct mail, I encourage you to test a clear and direct ad (with an offer!) Approximately 97% of direct mail users see higher response rates with personalized/customized direct mail, and 56% said that response rates were significantly higher with personalized/customized direct mail. Adding personal details to an online ad will also increase your responses — about 72% of consumers report engaging only with personalized messaging. Just connect your CRM (customer relationship manager) to your direct mail automation platform and program these mailings based on triggers.