Today, before we say yes to anything new, whether it's a product, a partnership or a big initiative, we run it through five simple but powerful questions. These questions keep us focused on what we do best, what we care about, and where we're going next. Related: The 6 Questions I Ask Before I Say 'Yes' to Anything1. That experience taught me a critical truth: if an opportunity doesn't create more freedom, it's not real growth. That's what this filter does.