NBCUniversal announced on Thursday that it’s raising the price of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus plan will go from $13.99 per month to $16.99 per month. For new customers, the price increase will go into effect on July 23rd. Peacock’s yearly plans will see similar increases, with Peacock Premium now priced at $109.99 per year (up from $79.99) and Premium Plus costing $169.99 (up from $139.99). Peacock raised its prices by $2 in the lead-up to the 2024 Summer Olympics, an event it will continue to stream for at least another decade. Along with the price increase, NBCUniversal also announced that it’s going to test a new ad-supported Peacock “Select” tier for $7.99 per month ($79.99 / year).