Netflix says it’s on track to “double” its advertising revenue this year as the company continues ot build out its ad tech platform. In addition to its earnings report, Netflix also released viewership data for the first half of 2025. Netflix says users watched 95 billion hours on Netflix during this time, with Adolescence topping the chart as the most-watched series with 145 million views, followed by Squid Game seasons 2 and 3. Netflix doesn’t say how it plans to keep its advertising revenue growing, but one way that competitors have chosen is to show people more ads. After forcing ad-supported streaming onto its existing members last year, Amazon Prime Video has since doubled the number of ads it shows during streams, according to a report from Adweek.