Here's how startups can achieve that elusive national media attention. So why do so many startups fail to earn meaningful media attention? Related: 90% of Startups Fail—Here's How I Made Sure I Was in the 10%What to do instead: a smarter PR strategy for startupsWhile national press may be a long-term goal, early-stage startups are more likely to gain traction through a strategic, incremental approach. Related: 5 Reasons Startups Fail (and Why Each One Is Preventable)The long game: start small, grow smartEvery founder wants recognition, but media success isn't about luck, hype or chasing headlines. Big stories often start small.