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Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'

Sherin Shibu

created: July 18, 2025, 3:43 p.m. | updated: July 20, 2025, 6:38 a.m.

Netflix used AI to shape one of its TV shows for the first time, marking a significant milestone in the technology's involvement in film. For the six-episode show, which arrived on Netflix on April 30, Netflix's visual effects artists tapped into AI to create a scene showing a building collapsing in Buenos Aires. We were thrilled with the result, and more importantly, the audience was thrilled with the result." Netflix introduced a new AI-powered search tool in May that allows users to find shows using prompts like, "I want something funny and upbeat." Movies have been using CGI, or computer-generated imagery, for decades, starting with Alfred Hitchcock's 1958 film Vertigo.

3 months, 2 weeks ago: Entrepreneur