On Thursday night, I toggled endlessly between a TikTok Live stream and a shopping app in anticipation of 9:30PM. I spent about a day researching how to actually purchase a legit Labubu from Pop Mart. The complexity and finickiness of the Pop Mart app mean that there is no shortage of content with tips, hints, and hacks for securing a Labubu. Some influencers have racked up millions of views almost exclusively making videos about how to score popular Pop Mart products. The real value of Labubus is in the ridiculous hoops you have to jump through to get a shot at something collectible.