Beyond Wellness The line between science and wellness has been blurred beyond recognition. And yet, we’re in a moment where wellness is the holy grail du jour, sometimes at the expense of our actual health. There’s the softer version of wellness, one characterized by some combination of smoothie consumption and aspirational TikTok videos. Regardless of which wellness doctrine you ascribe to, one thing is clear: The business of wellness, now worth, by one estimate, more than $6.3 trillion worldwide, is booming. Pair that with a heartfelt vow not to drink anything resembling bleach, and I promise, you’re halfway to peak performance already.