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Tesla’s response to cratering sales? A deals blitz

Andrew J. Hawkins

created: July 21, 2025, 2:29 p.m. | updated: July 21, 2025, 9:35 p.m.

With its sales in the crapper, Tesla is resorting to a slate of deals and incentives to reinvigorate flagging customer interest in its lineup of electric vehicles. The company recently reported a 14 percent drop in second quarter sales year over year. Tesla’s sales in Europe have been in a serious slump with five straight consecutive months of decline. Moreover, all models except the Cybertruck are eligible for a free upgrade for a limited time. Meanwhile, Model Y buyers with “excellent credit” and a 15 percent down payment can get 3.49 percent APR financing, down from 5.54 percent.

1 month ago: The Verge