Apple is reportedly working on its first foldable iPhone, putting the company head-to-head with Samsung, a rival that has pioneered foldable phones since 2019, and Google, which unveiled the Pixel Fold in 2023. With the foldable iPhone, Apple will take a different approach, using what works for Samsung instead of creating a dramatically new interface or developing innovative hardware. The price point of an Apple foldable phone will be around $1,999, according to new reports. Though Apple's foldable iPhone may look similar to Samsung's, it could still benefit from Apple's reach. However, Samsung has historically dominated the global foldable smartphone market, selling over 66% of the 15.9 million foldable phones sold in 2023, per TrendForce.