The problem is, most firms don't know how to use PR to their advantage. In the world of financial PR, LinkedIn is one of the best platforms for visibility and relationship-building. I always tell clients: Know your top three messages, bridge back to them confidently and don't be afraid to repeat them. Related: 6 Things Every Brand Should Understand About PRSmart PR isn't promotional — it's purposefulPublic relations isn't about talking louder. If you're ready to invest in PR, make sure you're also investing in the clarity and consistency it requires.