is features writer with five years of experience covering the companies that shape technology and the people who use their tools. Summer blockbusters like the new Superman and Jurassic World movies may be doing great at the box office, but promoting them is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows, and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans. This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fran Hoepfner to break down the ever-changing media circuit, whether you’re a beloved A-lister, a formerly beloved A-lister, or an aspiring A-lister.