Related: How Franchises Can (and Should) Attract Millennial and Gen Z FranchiseesWhere are all these young, aspiring franchisees coming from? But Gen Z thinks bigger than previous generations — or, seen another way, Gen Z carries more financial anxiety and is seeking more stability. Gen Z doesn't think about that kind of plan as a big risk, Hayes adds. Kennedy, the Frios CEO, also says he sees this difference play out in the way his Gen Z franchisees think, from the instant they sign on the dotted line. Related: Why Gen Z Is Ditching the Corner Office Dream — and How Businesses Can Adapt