This Former Rap Star Is Making $20 Million a Year With Podcasting: 'Maintaining Independence as Creators'
David James
created: July 22, 2025, 4:21 p.m. | updated: July 23, 2025, 7:34 a.m.
A New York Times profile of former rap star Joe Budden breaks down the eye-popping figures he's pulling in by connecting with his vast audience's ears.
Budden gained acclaim with his 2003 hit "Pump It Up," and went on to become a TV and media personality.
Now dubbed "Howard Stern of hip-hop," Budden has amassed millions of listeners to his Joe Budden Network and self-titled show.
Here's a look at the numbers:The Joe Budden Network averages $1.04 million per month on Patreon thanks to its 70,000 paid subscribers.
The Joe Budden Network employs more than 30 independent contractors.
3 months, 2 weeks ago: Entrepreneur