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Stop Rewriting Your Corporate Strategy and Mission Statement — Here's How to Start Living It

Andrea Olson

created: July 22, 2025, 2:30 p.m. | updated: July 23, 2025, 7:34 a.m.

Every few years, organizations announce a grand unveiling: a refreshed strategy, a sharper mission statement, an evolved vision and updated values. A colleague recently shared that their company had just spent six weeks in back-to-back leadership meetings to rewrite their mission, vision, values and overall strategy. Related: 10 Growth Strategies Every Business Owner Should KnowWhy the refresh rarely moves the needleRefreshing a mission or strategy feels productive. Make the strategy usableA good strategy isn't poetic, it's practical. So next time the urge to refresh your mission, vision, values and strategy strikes, ask a harder question: What will be different this time?

3 months, 2 weeks ago: Entrepreneur