
Apple introduces AppleCare One
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created: July 23, 2025, 12:41 p.m. | updated: July 23, 2025, 2:53 p.m.
CUPERTINO, CALIFORNIA Apple today unveiled AppleCare One, a new way for customers to cover multiple Apple products with one simple plan.
For just $19.99 per month, customers can protect up to three products in one plan, with the option to add more at any time for $5.99 per month for each device.1 With AppleCare One, customers receive one-stop service and support from Apple experts across all of the Apple products in their plan for simple, affordable peace of mind.
Starting tomorrow, customers in the U.S. can sign up for AppleCare One directly on their iPhone, iPad, or Mac, or by visiting their nearest Apple Store.
“At Apple, we’re focused on creating and delivering exceptional experiences,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.
AppleCare One also expands theft and loss protection beyond iPhone to also cover iPad and Apple Watch.2AppleCare One pricing is the same regardless of the products that are covered, meaning a customer can enroll their iPhone, iPad, and Apple Watch, and save up to $11 a month over enrolling in separate AppleCare+ plans for each device.
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