
Instagram changes its algorithm after being accused of steering predators to children
Jess Weatherbed
created: July 23, 2025, 5:32 p.m. | updated: July 23, 2025, 11:24 p.m.
Instagram will now “avoid recommending” such accounts to suspicious adults, such as those who have been blocked by teens, and in turn avoid steering suspected creeps to adult-run accounts featuring children.
The app will also hide comments from potentially suspicious adults on their posts, and make it harder for both kinds of accounts to find each other in Search.
Hiding potential predators from adult accounts featuring kids builds on Meta’s update last year that stopped accounts that heavily feature children from offering subscriptions or receiving gifts.
Some additional safety features are rolling out to Instagram DMs that provide Teen accounts with a combined report and block option.
Teen users will now also see the month and year that the account they’re messaging with joined Instagram to help them spot potential creeps and scammers.
1 month ago: The Verge