These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your audience efficiently. For entrepreneurs looking to grow their brand, attract leads or build trust at scale, YouTube can be an invaluable asset. Use YouTube Shorts to increase visibilityShorts are YouTube's answer to TikTok — and they're one of the fastest ways to get discovered by new viewers. Sharing repurposed video content across platforms builds brand awareness and funnels new followers back to your YouTube channel. Related: 6 Reasons Every Business Needs to Start a YouTube Channel TodayUnlock growth without chasing viralityGrowing a YouTube channel takes time, but it doesn't require going viral or grinding out endless edits.