Uber announces the launch of a new feature in some U.S. cities that will pair women drivers and riders. Uber is set to launch a new feature that will allow women riders and drivers to request trips that avoid being paired with men. "After hearing from women riders and drivers around the world, it was clear: Many want the option to match with other women. They can all set a preference for women drivers, which won't guarantee a female driver but will increase their chances of being matched. Related: Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be ReplacedIn 2019, Uber released a similar preference choice for Uber users and drivers in Saudi Arabia.