"Boring" businesses often deliver better returns than VC-funded disruption plays, with less competition and clearer paths to profitability. The $500K monthly bleedIn 2013, I bought into a medical alert company that smart money had abandoned. Why boring beats brilliantHere's what Silicon Valley doesn't understand: In service businesses, it's all distribution and trust. Service businesses scale differently. Related: 'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For SuccessThe unglamorous path to $45 millionOver the years, that "dying" medical alert business generated $45M in cash.