Experts have been warning for years about deepfake AI technology evolving to a dangerous point, and now it's happening. That's why many people have pinned their hopes on "deepfake detection" — an emerging field that holds great promise. Truth be told, Farid wasn't originally sure if deepfake detection was a good business. And high-quality, labeled datasets for deepfake detection remain scarce, notes Mittal, the senior consultant from The Insight Partners. "The thesis was that the deepfake problem would be solved with deepfake detectors.