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Google AI Mode will generate fake clothes to help you buy real ones

Jess Weatherbed

created: July 24, 2025, 1 p.m. | updated: July 24, 2025, 2:34 p.m.

An upcoming feature for AI Mode will generate images of outfits and decor ideas based on user descriptions, to help people find visually similar products. The new AI Mode shopping feature will launch this fall in the US. Here’s an example of the upcoming AI Mode feature in action. The initial images that Google AI Mode will generate are still fake, however, which may cause some disappointment for users who can’t find an exact match for the AI clothing and decor suggestions they’ve fallen in love with. After previously being introduced as a limited experiment in Search Labs, the feature is now launching in Search, Google Shopping, and product results on Google Images.

1 month ago: The Verge