As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to strategic AI citation optimization to remain visible. AI search reshapes referral trafficA TechCrunch report confirms that many websites saw organic traffic decline in 2024 due to AI-generated search results that deliver answers directly instead of driving clicks. Earn coverage in top-tier media: AI systems rely on signals of reliability that come from recognized media outlets. Monitor citations across AI platforms: Traffic metrics are no longer sufficient to gauge visibility. Why brands must adapt nowFirst impressions are now made by AI: Users increasingly turning to AI for answers, forming opinions based on what the AI cites, even before visiting a website.