You don't need a big budget or breakthrough idea to launch a successful business. Here's the approach I used to get traction quickly without a massive ad budget or complicated launch strategy. Pick a product people are already curious aboutYou don't need to invent something new. I saw cold plunges picking up steam with athletes, biohackers and wellness creators, but the category hadn't gone fully mainstream yet. You don't need a groundbreaking product, a huge team or an investor-backed ad budget.