Marketing can't buy trust — but showing up in your community canOpinions expressed by Entrepreneur contributors are their own. Maybe you've noticed your leads have flattened, referrals have dried up and you're left wondering, "What happened?" If you're a local service provider, don't let your team handle the job without you making a personal appearance. Pro tip: Share stories about your team, community involvement, or customer successes rather than hard sales pitches. Share why you started your business, how customer feedback changed your approach or lessons learned while serving your neighborhood.