How modern entrepreneurs are shifting from traditional business models to building collaborative systems that benefit partners, users and collaborators alike. Now, the smartest founders are discovering a third option that's accelerating their growth faster than either traditional approach. Related: 3 Business Models That Will Shape the Future of Entrepreneurship in 2025 and BeyondFrom platform to ecosystemMost entrepreneurs understand platforms. Design for contribution: Traditional businesses are designed for consumption — customers buy products and leave. The shift from traditional business to ecosystem thinking requires a fundamental mindset change.