
VTuber agency VShojo shuts down after talent exodus
Ash Parrish
created: July 24, 2025, 7:49 p.m. | updated: July 25, 2025, 12:34 p.m.
VShojo has failed, and I’ve mismanaged the company into the situation you’re all witnessing.
So today I am sharing the difficult news that VShojo is shutting down, and I take full responsibility for the decisions that led us to this point.
Our funding went directly to our creators through generous splits, debut investments, infrastructure, concerts, events, and staffing, all designed to support them.
We also wanted talent to own their IP, which we knew was a unique creator-first approach for an agency.
I made the decision to pursue funding, and I own its consequences.
1 month ago: The Verge