This is the registered headquarters of a tax evading gift shop at Piccadilly Circus. London’s gift shops and the order of the phoenix. Legitimate London businesses say they will have to close because they cannot compete with gift shops that don’t pay tax. The legal tenants of these gift shops are often overseas students from India, Pakistan, or Bangladesh. Whenever the billionaire walks into his London headquarters he has to pass the tourists heading into the downmarket gift shops that are the subject of this investigation.