Gluten-free food has had a major glow-up in the past few years. In fact, the North American market is projected to surpass USD 7 billion at the end of 2024 and grow at about 10 per cent annually through the decade. From Israel to North AmericaEshbal Functional Foods is a leading manufacturer in gluten-free and “better for you” products, and the company is officially expanding into North America. In on the actionBecause Eshbal is already so popular in Israel, it can fund the North American expansion with ease. Driven by organic growth and acquisitions, Eshbal had $11 million in revenue in 2023 and $12 million in 2024.