Cancel culture can derail B2C and B2B thought leadership efforts, as public scrutiny gets amplified by social media. This article explores how cancel culture is reshaping the rules of engagement—and how modern leaders can navigate it with clarity, credibility and confidence. Understanding cancel cultureAt its core, cancel culture is amplified public accountability. Cancel culture and B2B: the hidden impactCancel culture headlines usually spotlight consumer brands, but the effect in B2B is quieter and more insidious. The real challenge for leaders isn't avoiding controversy — it's staying relevant and trustworthy in a shifting world.