For every one dollar businesses invest in public relations (PR), they earn an average of $5.50 back in media coverage. As consumers' trust in traditional advertising and marketing has waned, PR has emerged as a vital part of strategic business communications. A Connect by Live Nation survey recently discovered that only one in four of these customers say they trust brands. Yet, PR is also an effective way to promote clients' products and services. Indeed, according to the Edelman Trust Barometer, survey respondents identify earned media as a better way to win their trust than any other kind of marketing.