In fact, most teams don't finish. In most companies with which I've worked, teams are so deadline-driven that they don't bother developing a strategy before they dive in. Corporations lack innovative solutions because they don't encourage their teams to play, but the right warm-up exercise can fix that. Perfectionism gets in the way of play, and play is the heart of creative work." Play is so important if you want to get out of your head and create something meaningful.