I recently stumbled upon Adam Mastroanni's post on strong-link problems, and realized that it's the perfect framework for thinking about this shift. In essence, Adam says there are two types of problems: strong-link and weak-link problems. Strong-link problems are solved by looking for excellence in a single dimension. All because the new breed of customers care more about the downsides than the upsides. Balancing upsides and downsidesWhere this gets really tricky when a company has matured but still needs to launch another product.