But here's the truth I've seen time and again at Boardsi: Executive branding isn't about ego. Related: Every Executive Needs to Be a Thought Leader — Here's How to Become an Influential Voice in Your IndustryWhat executive branding actually meansLet me clear something up right away. Executive branding isn't about having a flashy website or posting daily motivational quotes on social media. Branding isn't fluff. That's the essence of executive branding.