Astronomer hired Coldplay frontman Chris Martin's ex-wife, the Oscar-winning actress and Goop entrepreneur, Gwyneth Paltrow, to be a "temporary spokesperson" for the company. In a video posted to Instagram, Paltrow says that she was hired to "speak on behalf of the 300-plus employees at Astronomer." Related: How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits"We've been thrilled, so many people have been interested in data-workflow animation," Paltrow jokes. The spot was produced by Ryan Reynolds's production company, Maximum Effort, which is known for its comedic ads, including the infamous Peloton ad that also capitalized on controversy. Thank you for your interest in Maximum Effort, @astronomerio!