The most influential thought leaders aren't just smart — they're memorable. That's the Halo Effect in action — a well-known psychological bias where one positive trait influences how we perceive someone's overall character and credibility. For entrepreneurs, marketers and thought leaders, the Halo Effect isn't just a quirk of human behavior — it's a powerful tool. Why the Halo Effect should matter to youMost business leaders assume that audiences make decisions based on facts and logic. Don't just be smart — be seen as trustworthyThe most effective thought leaders aren't just knowledgeable — they're memorable, credible and easy to trust.