According to Taylor, there are three forms of crowdfunding: donation-based (like GoFundMe), equity-based (like Wefunder), and reward-based, which is the model used by Kickstarter. "Kickstarter is reward-based crowdfunding, or creative crowdfunding," he says. "With Kickstarter, you own 100% of your company," Taylor says. To make the process easier, Kickstarter recently launched tools that support creators before, during and after their campaigns go live. As for what he wishes more people understood about crowdfunding, Taylor emphasized this method of financing isn't charity.