What separates the legacy brands that thrive from those that die? Brands that endure do so by turning legacy into leverage, blending cultural capital with innovation and infrastructure. Related: How This CEO Breathed Life Into a 75-Year-Old California Ice Cream Brand Without Losing Its Nostalgic IdentityHow legacy brands turn story into ongoing valueA compelling story alone won't sustain legacy brands. This presents an opportunity for legacy brands due to their rich narrative foundations that newer brands often lack. This isn't just about getting the latest tech; it's about making strategic choices that position your legacy brand for decades, not just years.