"In 2026, we'll unleash a wave of innovation that fuels growth, elevates customer service, and ensures everyone experiences the very best of Starbucks," Niccol stated. Adding protein cold foamStarbucks is jumping on the protein trend, following companies like Pepsi and snack bar company David Protein, by infusing cold foam, a popular add-on, with protein. Niccol told investors on the call that while sales declined overall, cold foam sales grew 23% last quarter, making it one of Starbucks' "most popular modifiers." He stated that Starbucks will introduce a new protein cold foam by the end of 2025 with 15 grams of protein and no added sugar. In June, reports said the protein cold foam may be banana-flavored.