
Commission loosens prohibition on NIL payments
Dan Murphy
created: July 31, 2025, 1:01 p.m. | updated: July 31, 2025, 5:03 p.m.
Open Extended ReactionsThe College Sports Commission has loosened its blanket prohibition on athletes receiving payments from NIL collectives, according to a memo the new enforcement agency sent to athletic directors Thursday morning.
College athletes can now make money in two ways: via direct payments from their school and through endorsement contracts with third parties.
"Pay-for-play will not be permitted, and every NIL deal done with a student-athlete must be a legitimate deal, not pay-for-play in disguise," CSC CEO Bryan Seeley said Thursday.
The conferences and CSC are using a platform called NIL Go, operated by Deloitte, to vet those third-party deals.
"By eliminating unnecessary roadblocks, this agreement moves us closer to treating NIL collectives like every other legitimate business operating in the college sports ecosystem."
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