“Pickups have always been a big thing for me because I think the heart and soul of a Fender is the pickup itself,” Waller believes. “I think everyone's aware that we're the biggest electric guitar manufacturer on the planet. And I say, 'Well, that also makes us the biggest pickup manufacturer on the planet, and we make a pretty good one.' “To me, that's super important; that's the quality ingredient that goes into it,” Waller continues. Get The Pick Newsletter All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!