The catch is that in order for deindexed content to be restored, it has to be listed as free. This is ostensibly because there can be no objection from payment processors if there are no payments being processed for prohibited material. “Today, we are re-indexing free adult NSFW content,” Corcoran wrote. He went on to explain that the company is actively working to restore paid NSFW content, but that will take some time. Since then, itch.io creators and more have mounted a massive pushback campaign, calling up payment processors like Visa and Mastercard demanding they let itch.io conduct business as usual.