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Why Nintendo didn’t raise the price of the Switch 2 (yet)

Andrew Webster

created: Aug. 1, 2025, 7 p.m. | updated: Aug. 2, 2025, 6:52 a.m.

That includes all models of the original Switch, a bunch of accessories, and even a motion-activated alarm clock. Nintendo says that current-gen hardware, along with games and Nintendo Switch Online subscriptions, “will remain unchanged at this time.”So what’s the point of raising the price on old consoles and alarm clocks? But Nintendo also knows that raising the price of the Switch 2 — which was already controversially expensive — less than two months after launch would not go down well. But the same can’t be said for the original Switch or products like Alarmo. The original Switch is less important now but it’s not insignificant; Nintendo noted in its most recent earnings that “demand for Nintendo Switch has remained after Nintendo Switch 2 launched in June.” And so it appears that Nintendo is trying to nickel and dime its way into making up some of what it will lose through the tariffs it’s forced to deal with, all without disrupting the Switch 2’s momentum.

3 weeks ago: The Verge