
Delta’s dynamic AI pricing plan sounds different now
Jay Peters
created: Aug. 1, 2025, 11:46 p.m. | updated: Aug. 3, 2025, 11:38 a.m.
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Delta Air Lines is explaining more about its AI-assisted dynamic pricing model after coming under scrutiny for recent comments about the pricing.
“Our AI-powered pricing functionality is designed to enhance our existing fare pricing processes using aggregated data,” according to Carter.
Carter says that Delta is “evaluating” the “AI pricing recommendation functionality” and that it does not share personal information with Fetcherr.
Reps. Greg Casar (D-TX) and Rashida Tlaib (D-MI) have also introduced the Stop AI Price Gouging and Wage Fixing Act, which would ban companies from using AI to “set prices or wages based on Americans’ personal data.”
2 weeks, 2 days ago: The Verge