
Tim Cook says Apple ‘must’ figure out AI and ‘will make the investment to do it’
Jay Peters
created: Aug. 1, 2025, 11:35 p.m. | updated: Aug. 3, 2025, 1:35 a.m.
Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported on by Bloomberg.
Apple has been slow to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed earlier this year.
This is sort of ours to grab,” Cook told employees, according to people aware of the meeting.
“This is how I feel about AI,” Cook said, Bloomberg reports.
Apple has also lost some of its AI talent as part of Meta’s “superintelligence” hiring spree.
2 weeks, 2 days ago: The Verge